Problem
Supporting all six Camaro generations created navigation issues due to long collection titles, SEO problems from near-identical product names, and conversion risk from requiring users to leave Instagram to purchase.
Client
Camaro Family
Year
03/01/2026
Solution
I shortened collection titles and added mobile dropdown navigation, organized products into generation-specific silhouette subcollections to improve indexing, and integrated Instagram Shopping to enable in-app purchasing.
Project Highlights
Add store to Shop App, Bing Shopping,and Google Merchant Center
Created screenshots to launch the store to 500,000 Instagram followers
Results
Launching March 2026
Digital Standard LLC 